7 Tips for Writing Effective Email Subject Lines

Email has become a crucial aspect of our lives in the modern world. It’s a handy tool to stay in touch with folks, and we use it for both work and personal communication. But because our inboxes receive so many emails each day, it’s crucial to make yours stand out. The topic line has a role in this. A compelling subject line might entice the reader to open your email and capture their interest.

The following advice can help you create a compelling email subject lines:

1. Keep it short and sweet

One of the most important things to keep in mind when writing an email subject line is to keep it short and sweet. Most people skim through their inbox, and a lengthy subject line will likely get overlooked. Try to keep your subject line under 50 characters. This will make it easier to read and understand at a glance.

2. Be specific

The receiver should be able to tell right away what the email is about from your subject line. A generic subject line, such as “Hi” or “Just checking in,” should be avoided. Instead, use precise language that accurately describes the email’s substance. For instance, the subject line of an email detailing a project update could read “Project Update: March 2023.”

3. Use action-oriented language

You can motivate the receiver to act by using language that is action-oriented in your subject line. Consider using “Check the Newest Sales Report Today” as your subject line, as opposed to anything like “Sales Report.” This kind of phrasing might increase the recipient’s sense of urgency to open your email and respond.

4. Personalize your subject line

Personalizing your subject line can help make your email stand out in a crowded inbox. Use the recipient’s name in the subject line if possible. For example, “John, Here’s Your Invoice” is more personalized than “Invoice Attached.” You can also use personalization to segment your email list and send targeted emails to specific groups of people.

5. Make it urgent

Your subject line can help persuade the recipient to read your email straight away by conveying a sense of urgency. A sense of urgency can be created by using words like “Urgent” or “Action Needed,” which will motivate the recipient to act.
But, be cautious not to use these words frequently since they may lose their effectiveness with time.

6. Use humor (if appropriate)

Using humor in your subject line can help make your email stand out and show off your personality. However, be careful not to use humor inappropriately, as it can come off as unprofessional. Only use humor if it’s appropriate for your audience and the context of your email

7. Test different subject lines

Using spam trigger words in your subject line can cause your email to be flagged as spam and sent straight to the recipient’s junk folder. Avoid using words like “Free,” “Discount,” and “Limited Time Offer.” Instead, try to focus on the value your email provides, and use language that reflects that