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Best Email Marketing Software for Digital Marketers in 2023

In this guide, I have chosen 5 of the email marketing tools I have used over the last few years within my agency and wanted to share them with you to allow you to grow your email list and reap the benefits of email marketing.

Easy to get started

MailerLite

Email campaigns, including customizable templates, analytics, automation, and integrations with other tools and platforms.

Best Automation

ActiveCampaign

A CRM and marketing automation platform helping businesses manage and communicate with their customers

Best for Campaigns

MailChimp

Allows businesses to send newsletters, promotional emails, and other types of marketing messages to their subscribers.

Best for API

SendInBlue

Email marketing, SMS marketing, chat, and CRM. Suitable for any size business. We also use their SMTP for WordPress.

For Content Creators

ConvertKit

Grow and manage your email lists, automate email campaigns, and sell digital products. Easily embed forms on your website.

Why should I consider using this software?

I really think that a lot of people misjudge the effect that email marketing can have on your digital marketing therefore email marketing software is important for several reasons.

First, it allows you to create and send professional-looking emails to large groups of people quickly and efficiently. This is important because it saves you time and ensures that your emails are consistent and well-designed.

Second, email marketing software provides tools for tracking and analyzing the effectiveness of your emails. This includes features such as open rates, click-through rates, and conversion rates, which can help you understand how well your emails are performing and identify areas for improvement. It could also be a good idea to Google what your average open rate is in your industry. It might not be the most accurate, especially if you’re in South Africa, but it will give you a benchmark.

Finally, email marketing software often includes features such as automation and segmentation, which allow you to send targeted and personalized emails to specific groups of people. This can help you increase the relevance of your emails and improve their effectiveness.

P.S. It is very important for you to know that most of these services charge you for the number of contacts/email subscribers that you will be populating on these services. So, make sure to be on the lookout.

What are the best Email Marketing software for Digital Marketers in 2023?

1. MailerLite

JD’s Take

We normally like to start off a client with MailerLite. It enables us to start for free with up to 1000 subscribers. I like the fact that they have a strict approval process: They want to see that you have an active website, existing social media pages and policies on your website and lastly, what you will be sharing with your audience before they consider approving your account.

Best For Overall

Pricing Basic US$ 0 – US$ 21/mo

Annual Discount Up to 15% off

MailerLite is a popular email marketing platform that offers a range of features and tools for businesses of all sizes. Here are some reasons why MailerLite is a good choice for email marketing:

1. Easy to use:

MailerLite has a user-friendly interface that makes it easy for even the most technologically challenged individuals to create and send professional-looking emails. The platform includes a drag-and-drop email editor, pre-designed templates, and a range of customization options, so you can create emails that match your brand and aesthetic.

2. Affordable:

MailerLite offers a range of pricing plans to suit businesses of all sizes, you could start out for free for up to 500 subscribers, making it an affordable option for small businesses and startups.

3. Strict Approval Process:

Just be sure to know that they actually check your website out afterward, they look if your socials and policies are in place before they approve your account (Which is quite nice to think about it)

4. Advanced features:

Despite its affordable price point, MailerLite includes a range of advanced features that can help you create and send effective email campaigns. This includes tools for segmentation, automation, A/B testing, and more.

5. Integrations:

MailerLite integrates with a range of popular tools and platforms, including Google Analytics, WordPress, and Zapier. This allows you to seamlessly connect your email marketing efforts with other marketing and sales activities.

6. Excellent customer support:

MailerLite prides itself on its excellent customer support, which includes a range of resources such as email and chat support, video tutorials, and a comprehensive knowledge base. This means you can get help whenever you need it, whether you’re just starting out with email marketing or you have more advanced questions.

7. Advanced reporting:

MailerLite provides detailed and easy-to-understand reports on the performance of your email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates, as well as information on which links and buttons your subscribers are interacting with. This can help you understand how well your emails are performing and identify areas for improvement.

8. GDPR and CAN-SPAM compliant:

MailerLite is fully compliant with GDPR and CAN-SPAM regulations, which means you can send emails with confidence, knowing that you’re following best practices for data protection and email marketing.

Overall, MailerLite is a reliable and affordable email marketing platform that offers a range of features and tools to help businesses of all sizes create and send effective email campaigns. Whether you’re a small business owner, a blogger, or a digital marketer, MailerLite has something to offer.

2. ActiveCampaign

JD’s Take

We’ve enjoyed the automations that ActiveCampaign offers. It does not mean the other software listed on this page does not allow for automation, but ActiveCampaign is not for the beginner, but for the more experienced in email marketing. We have also enjoyed their reseller benefits that allows you to get a discount for each new client you subscribe to your account after your second client.

Best For Intermediate Experienced Users

Pricing US$ 9 – US$ 386/mo

ActiveCampaign is a comprehensive email marketing platform that offers a range of features and tools for businesses of all sizes. Here are some reasons why ActiveCampaign is a good choice for email marketing:

1. Advanced automation:

ActiveCampaign’s automation features allow you to create personalized and targeted email campaigns based on the actions and behaviors of your subscribers. This includes tools for segmentation, lead scoring, and sales automation, which can help you send the right message to the right person at the right time.

2. Integrations:

ActiveCampaign integrates with a range of popular tools and platforms, including Salesforce, Shopify, and WordPress. This allows you to connect your email marketing efforts with other marketing and sales activities, such as social media marketing and e-commerce.

3. Detailed reporting and analysis:

ActiveCampaign provides detailed and easy-to-understand reports on the performance of your email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates, as well as information on which links and buttons your subscribers are interacting with. This can help you understand how well your emails are performing and identify areas for improvement.

4. Excellent customer support:

ActiveCampaign has a team of dedicated customer support professionals who are available to help you with any questions or issues you might have. The company also offers a range of resources, such as email and chat support, video tutorials, and a comprehensive knowledge base.

5. A/B testing:

ActiveCampaign’s A/B testing feature allows you to test different aspects of your emails, such as subject lines, headlines, and call-to-action buttons, to see which versions perform the best. This can help you optimize your emails for maximum effectiveness.

6. Customization options:

ActiveCampaign offers a range of customization options, including templates, customizable fields, and HTML code editing, so you can create emails that match your brand and aesthetic.

7. Mobile-responsive design:

ActiveCampaign’s emails are designed to be mobile-responsive, which means they will look great on any device. This is important because more and more people are accessing email on their smartphones and tablets.

3. MailChimp

JD’s Take

Even though a lot of beginners opt to start out with MailChimp, I found that their user interface is very hard to navigate and automation as far as I could remember was a pro feature.

Best For Overall

Pricing (For 500 contacts) US$ 0 – US$ 313.63/mo

MailChimp has really been the go-to option for most people starting out in email marketing. It’s easy to start and they have some basic free templates to get you going. Some more technical reasons might include:

1. Easy to use:

MailChimp has a user-friendly interface that makes it easy for even the most technologically challenged individuals to create and send professional-looking emails. The platform includes a drag-and-drop email editor, pre-designed templates, and a range of customization options, so you can create emails that match your brand and aesthetic.

2. Affordable:

MailChimp offers a range of pricing plans. The platform also offers a free plan for up to 2,000 subscribers, making it an affordable option for small businesses and startups.

3. Advanced features:

Despite its affordable price point, MailChimp includes a range of advanced features that can help you create and send effective email campaigns. This includes tools for automation, A/B testing, and more.

4. Integrations:

MailChimp integrates with a range of popular tools and platforms, including Google Analytics, Shopify, and WordPress. This allows you to seamlessly connect your email marketing efforts with other marketing and sales activities.

5. Excellent customer support:

MailChimp prides itself on its excellent customer support, which includes a range of resources such as email and chat support, video tutorials, and a comprehensive knowledge base. This means you can get help whenever you need it, whether you’re just starting out with email marketing or you have more advanced questions.

6. Advanced reporting:

MailChimp provides detailed and easy-to-understand reports on the performance of your email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates, as well as information on which links and buttons your subscribers are interacting with. This can help you understand how well your emails are performing and identify areas for improvement.

7. GDPR and CAN-SPAM compliant:

MailChimp is fully compliant with GDPR and CAN-SPAM regulations, which means you can send emails with confidence, knowing that you’re following best practices for data protection and email marketing.

4. SendInBlue

JD’s Take

We have enjoyed using SendInBlue on ad-hoc occasions for e-commerce email marketing and using their SMTP email functions to help send emails from WordPress websites.

Best For Overall

Pricing US$ 0 – US$ 65/mo (You can customize bundles according to the number of contacts too)

Annual Discount Yes, save 10% when you pay annually

We have enjoyed using SendInBlue on ad-hoc occasions for e-commerce email marketing and using their SMTP email functions to help send emails from WordPress websites. There are some more technical features like:

1. Advanced automation:

SendInBlue’s automation features allow you to create personalized and targeted email campaigns based on the actions and behaviors of your subscribers. This includes tools for segmentation, lead scoring, and sales automation, which can help you send the right message to the right person at the right time.

2. Integrations:

SendInBlue integrates with a range of popular tools and platforms, including Salesforce, Shopify, and WordPress. This allows you to connect your email marketing efforts with other marketing and sales activities, such as social media marketing and e-commerce.

3. Detailed reporting and analysis:

SendInBlue provides detailed and easy-to-understand reports on the performance of your email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates, as well as information on which links and buttons your subscribers are interacting with. This can help you understand how well your emails are performing and identify areas for improvement.

4. Excellent customer support:

SendInBlue has a team of dedicated customer support professionals who are available to help you with any questions or issues you might have. The company also offers a range of resources, such as email and chat support, video tutorials, and a comprehensive knowledge base.

5. A/B testing:

SendInBlue’s A/B testing feature allows you to test different aspects of your emails, such as subject lines, headlines, and call-to-action buttons, to see which versions perform the best. This can help you optimize your emails for maximum effectiveness.

6. Customization options:

SendInBlue offers a range of customization options, including templates, customizable fields, and HTML code editing, so you can create emails that match your brand and aesthetic.

7. Mobile-responsive design:

SendInBlue’s emails are designed to be mobile-responsive, which means they will look great on any device. This is important because more and more people are accessing email on their smartphones and tablets.

8. Affordable:

SendInBlue offers a range of pricing plans to suit businesses of all sizes, starting at just $25 per month for up to 40,000 emails. The platform also offers a free plan for up to 300 emails per day, making it an affordable option for small businesses and startups.

5. ConvertKit

JD’s Take

ConvertKit really makes it easy to get started and they even motivate you with challenges when you get started. It really is a good option for Content Creators and Bloggers. Integration with WordPress is also very good.

Best For Overall

Pricing (For 300 contacts) US$ 0 – US$ 29/mo

Annual Discount Yes, 2 months free when you pay annually

ConvertKit is a popular email marketing platform that is specifically designed for professional bloggers and online course creators. Here are some reasons why ConvertKit is a good choice for email marketing:

1. Advanced automation:

ConvertKit’s automation features allow you to create personalized and targeted email campaigns based on the actions and behaviors of your subscribers. This includes tools for segmentation, lead scoring, and sales automation, which can help you send the right message to the right person at the right time.

2. Advanced integrations:

ConvertKit integrates with a range of popular tools and platforms, including WordPress, Shopify, and Leadpages. The platform also has a comprehensive API, which allows developers to build custom integrations and workflows. This allows you to connect your email marketing efforts with other marketing and sales activities, such as social media marketing and e-commerce.

3. Detailed reporting and analysis:

ConvertKit provides detailed and easy-to-understand reports on the performance of your email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates, as well as information on which links and buttons your subscribers are interacting with. This can help you understand how well your emails are performing and identify areas for improvement.

4. Excellent customer support:

ConvertKit has a team of dedicated customer support professionals who are available to help you with any questions or issues you might have. The company also offers a range of resources, such as email and chat support, video tutorials, and a comprehensive knowledge base.

5. A/B testing:

ConvertKit’s A/B testing feature allows you to test different aspects of your emails, such as subject lines, headlines, and call-to-action buttons, to see which versions perform the best. This can help you optimize your emails for maximum effectiveness.

6. Customization options:

ConvertKit offers a range of customization options, including templates, customizable fields, and HTML code editing, so you can create emails that match your brand and aesthetic.

7. Mobile-responsive design:

ConvertKit’s emails are designed to be mobile-responsive, which means they will look great on any device. This is important because more and more people are accessing email on their smartphones and tablets.

8. Affordable:

ConvertKit offers a range of pricing plans to suit businesses of all sizes, starting at just $29 per month for up to 1,000 subscribers. The platform also offers a free trial, so you can try it out before committing to a paid plan.

Overall, ConvertKit is a powerful and comprehensive email marketing platform that is specifically designed for professional bloggers and online course creators. Its advanced automation and integrations, as well as its customizable templates and mobile-responsive design, make it a good choice for those looking to create and send effective email campaigns.

Disclosure

Disclosure: I may receive affiliate compensation for some of the links on this website at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy policy. This site is not intending to provide financial advice. This is for entertainment only.

JD Koch

JD Koch

JD Koch is a full-time Agency Owner of DigiPlug in South Africa, a Internationally Certified Conversion Optimizer, LinkedIn Marketing Insider and Marketing Expert with customers across the country as well as in New Zealand. Join JD on in learning about software that could be useful to you as a Digital Marketer, Business Owner, Teams Leader, Manager, Freelancer, Agency Owner or just want to be more productive with your marketing.

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