The 2 Research Tools every Digital Marketer needs in South Africa

Digital marketing has become a crucial part of any effective marketing plan as the globe shifts to a more digital focus. Digital marketers must now more than ever have the appropriate tools at their disposal in South Africa, where the digital landscape is continuously changing. In today’s digital age, understanding what people are searching for online is essential for any business.

We will discuss two research tools in this blog post that every digital marketer in South Africa should have access to.

What is Ask The Public?

Ask The Public is a free online research tool that uses autocomplete data from Google and Bing to provide insights into the questions people are asking about a particular topic. The tool provides a visual representation of the questions people are asking, organized into categories such as “what”, “why”, “how”, “when”, and “where”. These questions can provide valuable insights into the interests and concerns of your target audience.

Ask The Public works by using autocomplete data from Google and Bing. When you type a keyword or phrase into the search box, Ask The Public will generate a list of questions that people are searching for related to that topic. The questions are organized into categories, which can be expanded or collapsed for easier viewing.

Some of the key features are:

• By using Ask The Public to identify the questions people are asking about your industry or niche, you can create content that answers those questions. This can help you attract more traffic to your website and establish your brand as a thought leader in your industry.
• Ask The Public can be a valuable tool for keyword research. By identifying the questions people are asking related to your industry, you can identify keywords and phrases that you can target in your SEO strategy.
• Ask The Public can also be used to identify popular topics and questions related to your industry on social media. By creating content that addresses these topics and questions, you can increase engagement on your social media channels and attract more followers.
•  Ask The Public can also be used to identify long-tail keywords that you can target in your PPC advertising campaigns. By targeting these keywords, you can reach a more specific audience and improve your ROI on your advertising spend.
• Finally, Ask The Public can be used for competitive analysis. By entering your competitors’ brand names into the search box, you can identify the questions people are asking about them. This can help you identify areas where you can differentiate yourself from your competitors and improve your digital marketing strategy.

What is SEMrush?

SEMrush is an all-in-one research tool designed to provide insights into organic and paid search, social media, and content marketing. The tool provides a wide range of features, including keyword research, competitor analysis, site audits, position tracking, and more. With SEMrush, you can gain valuable insights into your online visibility and performance, and make data-driven decisions to improve your digital marketing strategy.

SEMrush works by crawling the web and collecting data from a wide range of sources. The tool uses this data to provide insights into your website’s performance, as well as that of your competitors. Here are some of the key features of SEMrush:

Some of the key features are:

• The ability to do keyword research is one of SEMrush’s primary capabilities.Each digital marketing strategy must include keyword research because it enables you to understand the search phrases your target market uses to find goods and services like yours.Using SEMrush, you can determine which keywords are providing the most traffic to your website, which phrases your competitors are ranking for, and which keywords have a high search volume.
• You may monitor the position of your website for particular keywords using SEMrush as well. You may spot places for improvement and hone your SEO approach by keeping an eye on your website’s position for desired keywords. In order to find fresh possibilities and maintain an advantage over the competition, you can also monitor your rivals’ rankings.
• The capability of SEMrush to conduct site audits is another potent feature. Site audits check your website for technical problems like broken links, duplicate content, and sluggish page loads that could affect how well it performs in search engine results.
  You may boost your website’s SEO performance and draw in more organic visitors by recognizing these problems and fixing them.
• SEMrush offers insightful data on social media and content marketing as well. Using SEMrush, you can monitor the social media activity of your competitors, find new content opportunities based on trending topics, and determine which social media platforms are driving the most interaction for your company.

In today’s digital age, digital marketing has become an essential component of any successful marketing strategy. To be effective in South Africa’s rapidly evolving digital landscape, digital marketers need to have the right tools at their disposal. Ask The Public and SEMrush are two essential research tools that can help digital marketers in South Africa track website traffic, analyze keyword data, and refine their digital marketing strategy.